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dc.contributor.authorWilson, James-
dc.contributor.authorGuinan, P.J.-
dc.contributor.authorParise, Salvatore-
dc.description.abstractThe article discusses four social-media strategies used by corporations, as gleaned from an analysis of over 1,100 companies. Some firms such as consumer-products maker Clorox restrict their use of social media to a specific function, virtual research and development in Clorox's case. Car maker Ford Motor Company devised a social- media campaign to promote its Fiesta automobile that involved providing loaner cars to 100 people with large social-media followings. Commentary is also provided on the social-media efforts of computer-storage manufacturer EMC and network- equipment maker Cisco. INSETS: WHAT HAPPENS WHEN COMPANIES LACK SOCIAL MEDIA STRATEGY?;UNDERSTANDING YOUR CURRENT SOCIAL MEDIA STRATEGY: AQUIZ.en_US
dc.relation.ispartofseriesHarvard Business, Vol. 89 Issue 7/8;Pages 23-25-
dc.subjectSocial-media strategiesen_US
dc.subjectChiến lược truyền thông xã hộien_US
dc.titleWhat’s Your Social Media Strategy?en_US
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  • 16. What's your social Media Strategy.pdf
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