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Client-value of microinsurance products: evidence from the mutual assistance fund in Vietnam
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Tóm tắt
This study investigates preferences of clients for microinsurance products with the case study of the Mutual Assistance Fund (MAF), the pioneer microinsurance provider in Vietnam. The study aimsto contribute to improve the ability of the young microinsurance industry in Vietnam to meet the needs of its clients, which in turn, will enhance its efficiency, effectiveness and sustainability. In addition, the study examines the factors influencing microinsurance take up and identifies potential gateways for microinsurance to serve the uninsured poor population. Our results reveal that the current premium offeredby MAF seems too low and that is has no significant effect to the preferences of clients over product attributes. In the same line with Tran and Yun (2004), we found that clients are willing to pay higher premium in order to receive a higher level of benefit. In addition, the main factors that significantly affecting product preferences are experiences in insurance, mathematical ability and attitude towards risk.
Tác giả
Son, Nghiem Hong
An, Duong Hoai
Người hướng dẫn
Nơi xuất bản
Nhà xuất bản
Năm xuất bản
2012-05
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Từ khóa chủ đề
Consumer protection , Supervision and policy , Microinsurance products , Distribution
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Client-value of microinsurance products evidence from the mutual assistance fund in Vietnam .pdf
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