Ấn phẩm:
Digital transformation for SMEs through an optimized approach to business process management
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Research background and purpose: Amidst the rapid digital transformation,
small and medium-sized enterprises (SMEs) in Vietnam face numerous
challenges in optimizing business processes and enhancing their
competitiveness. This study aims to assess the readiness and digital
transformation capabilities of SMEs while proposing distribution channel
models and business strategies to help enterprises improve customer reach,
streamline operations, and enhance business performance.
Design/methodology/approach: Research data were collected through
an online survey via Google Forms, with participation from 200 managers of
SMEs in Vietnam. The questionnaire was designed to evaluate the demand,
readiness, and digital transformation capabilities of SMEs. Reliability tests for
the measurement scales were conducted to validate the research hypotheses.
The collected data were analyzed using quantitative methods to assess
the effectiveness of business process redesign through automation and
technological adoption.
Findings: The study proposes two key models: (1) The parallel distribution
channel model, which integrates both traditional and modern channels,
enabling SMEs to expand their global customer reach quickly and efficiently; (2)
The multi-channel distribution model, which outlines specific tasks necessary
for optimizing production management processes and improving customer
service. The findings provide a clear roadmap for SMEs to restructure business
processes, enhance automation, reduce costs, and optimize data processing,
thereby improving their competitive capabilities.
Value and limitations: This study offers significant theoretical and practical
contributions to the development of distribution strategies and digital
transformation for SMEs. However, the research is limited to a small sample
within Vietnam, necessitating further studies to validate the findings across
different national and industry contexts
Tác giả
Nguyen, Thi Hang
Người hướng dẫn
Nơi xuất bản
Nhà xuất bản
Năm xuất bản
2025
ISSN tạp chí
Nhan đề tập
Từ khóa chủ đề
Technology
Bộ sưu tập
Tài liệu tham khảo
Thông tin bản quyền
Tệp tin
Digital transformation for SMEs through.pdf
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