Browsing by Author Wang, Qi

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  • Authors: Chen, Yubo; Wang, Qi; Xie, Jinhong (2011-04)

    Consumers’ purchase decisions can be influenced by others’ opinions, or word of mouth (WOM) and/or others’ actions, or observational learning (OL).Although information technologies are creating increasing opportunities for firms to facilitate and manage these two types of social interaction , to date, researchers have encountered difficulty in disentangling their competing effects and have provided limited insights into how these two social infuences might differ from and interact with each other. Using a unique natural experimental setting resulting from information policy shifts at the online seller Amazon.com, the authors design three longitudinal, quasi- experimental field studies...