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Công nghệ & Phương tiện truyền thông xã hội (Technology and Social Media) (23)

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Item 1 - 20 [/23]

  • 15.TAKING THE SOCIAL WEB TO THE NEXT LEVEL.pdf.jpg
  • Article


  • Authors: Breeding, Marshall (2010-09)

  • The author, a director for Innovative Technologies and Research for the Vanderbilt University Libraries, discusses ways by which libraries can increase the use of their services and resources using online social networks.

  • 24. 5 TRENDS TO WATCH IN 2011.pdf.jpg
  • Article


  • Authors: Finnie, Scott (2010-10)

  • In this article the author offers his perspective regarding the five information technology (IT) business trends for 2011

  • 12.WEAVING A NEW WEB.pdf.jpg
  • Article


  • Authors: Lehr, William; Feamster, Nick; Zegura, Ellen (2011-03)

  • How big can the information superhighway get before it starts to buckle while more and more people jump online every day? Four network experts discuss the future of life online and internet engineering as the system at a challenging pace.

  • 14. High tech and high touch must be friends, not foes.pdf.jpg
  • Article


  • Authors: Codrington, Graeme (2011-03)

  • The promise of any form of communication technology, whether paper, the printing press or a PC, has always been to help people connect more effectively. On this measure, the IT explosion of the last two decades has been disappointing. We all know about the many capabilities represented by e-mail, social networking, videoconferencing and online collaboration tools, but in embracing a multiplicity of technologies have we in the process lost control of the information that is being passed around?

  • 13. Professionallism in the digital age.pdf.jpg
  • Article


  • Authors: Mostaghimi, Arash; Crotty, Bradley H. (2011-04)

  • The increased use of social media by physicians, combined with the ease of finding information online, can blur personal and work identities, posing new considerations for physician professionalism in the information age. A professional approach is imperative in this digital age in order to maintain confidentiality, honesty, and trust in the medical profession. Although the ability of physicians to use online social networks, blogs, and media sites for personal and professional reasons should be preserved, a proactive approach is recommended that includes actively managing one's online presence and making informed choices about disclosure. The development of a "dual-citizenship" appr...

  • 12. Voluntary perils ahead.pdf.jpg
  • Article


  • Authors: Quint, Barbara (2011-05)

  • The author reflects on the possible consequences to humanity if volunteering in the Internet ended. In his book, "The Theory of Moral Sentiments," Adam Smith discussed altruism, on people doing good things for other people. According to the author, there are speculations that volunteers to Jimmy Wales' Wikipedia online encyclopedia are decreasing

  • 18. Impatient Futurist.pdf.jpg
  • Article


  • Authors: Freedman, David (2011-06)

  • The author focuses on development of technology that can reproduce high-quality sound, noting that digital music and MP3s as of 2011 deliver very low-quality music in order to reduce file sizes. Audio systems scientist Louis Thibault is using object- based compression to deliver higher quality with the same file sizes. Digital media scientist Karlheinz Brandenburg is working on systems that deliver spatially realistic sound. Work by music technology scientist Agnieszka Roginska is also explained.

  • 17. Mobile Alert.pdf.jpg
  • Article


  • Authors: Walsh, Bryan (2011-06)

  • The article focuses on a warning by the International Agency for Research on Cancer (IARC) that cell phone radiation exposure is a possible carcinogenic to humans. It states that the IARC, an intergovernmental agency forming part of the World Health Organization, rated cell phones in the same category as gasoline-engine exhaust and the pesticide DDT. It mentions that the U.S. Federal Communications Commission and the Food and Drug Administration have both largely dismissed links between cancer and cell phones and comments that the IARC admits the links between certain types of brain tumors and increased use of cell phones is epidemiological and based on case-control studies following ...

  • 16. What's your social Media Strategy.pdf.jpg
  • Article


  • Authors: Wilson, James; Guinan, P.J.; Parise, Salvatore (2011)

  • The article discusses four social-media strategies used by corporations, as gleaned from an analysis of over 1,100 companies. Some firms such as consumer-products maker Clorox restrict their use of social media to a specific function, virtual research and development in Clorox's case. Car maker Ford Motor Company devised a social- media campaign to promote its Fiesta automobile that involved providing loaner cars to 100 people with large social-media followings. Commentary is also provided on the social-media efforts of computer-storage manufacturer EMC and network- equipment maker Cisco. INSETS: WHAT HAPPENS WHEN COMPANIES LACK SOCIAL MEDIA STRATEGY?;UNDERSTANDING YOUR CURRENT SOCIAL...

  • 25. Learning to live With Complexity.pdf.jpg
  • Article


  • Authors: Sargut; Sarout, Gokce; Mc Grath, Rita Bunther (2011-09)

  • The article discusses managing complexity. As environments become more complex, the potential for unintended consequences arising from even small decisions increases. Complexity also makes it more difficult for managers to find a vantage point from which all relevant parts of an organization or business can be seen. Several strategies for addressing these challenges are presented including the use of better forecasting tools, improved risk mitigation, and implementation of effective tradeoffs in the decision- making process.

  • 24. Smart Rules six Ways to G...olve Problems without you.pdf.jpg
  • Article


  • Authors: Morieux, Yves (2011-09)

  • The article discusses six rules managers can implement to help those under them make smart decisions and solve problem. A first step is to gain a better understanding of the goals and challenges of subordinates by interacting with them and observing how they do their jobs. Individuals who interface with multiple stakeholders should be empowered to mediate conflicts between different parts of the organization. Accountability among employees can be enhanced by taking steps to ensure they are affected by the consequences of their actions.

  • 23. Finding Great Ideas in Emerging Markets.pdf.jpg
  • Article


  • Authors: Washburn, Nathan; Hunsaker, B.Tom (2011-09)

  • Many companies in mature markets assume that the only reason to enter emerging markets is to pursue new customers. They haven’t yet realized the potential for innovation in developing countries _ though a few visionary multinationals are tapping that potential for much – needed ideas in products and service. General electric, with its portable ultrasound technology, and intel, with its inexpensive classmate PC, are two examples. Other companies see the potential but find it hugely difficult to develop ideas in unfamiliar settings, much less turn them into global businesses: C_Level executives may resist disruptive concepts, or their organizations may lack the processes necessary for a...

  • 22. politics and the english lamguage in the 21th century.pdf.jpg
  • Article


  • Authors: Bell, Katherine (2011-10)

  • The article discusses English as a language for global business in the 21 st century. In the author’s view English is likely to further solidify its dominant status. All languages evolve, she notes, and as English is adopted by greater numbers she sees it becoming more simplified. In a paper they wrote, Harvard business school professors Catherine Durnell cramton, Pamela J.Hinds, and Tsedal Neeley advise that multinational corporations take steps to ease the transition to English for non-native speakers. Reference is made to several books including “ you are What you speak: Grammar Grouches, language laws, and the politics of Identity” by Robert lane Greene

  • 21. Step Easily into the Digital Future.pdf.jpg
  • Article


  • Authors: Anderson, Kathy; Gemmill, Laurie (2011-08)

  • 1. Step Easily into the Digital Future” This article focuses on the benefits of the Lyrasis Mass Digitization Collaborative (MDC) for libraries aiming to digitize collections. The authors say that participation in the MDC means that libraries and institution do not have to purchase their own equipment and that staff members can digitize large quantities of print materials quickly and inexpensively. They present information on pilot participant LancasterHistory.org and offer a list of projects achieved through the MDC.

  • 20. Online persuasion how the written word Drives wom.pdf.jpg
  • Article


  • Authors: Jin Li; Lingjing Zhan (2011-03)

  • The article presents advertising research on user-generated content on the Internet in which consumers offer reviews of commercial products, considering how such reviews generate word – of - mouth advertising. Two studies offering content analysis of such reviews are examined to determine what elements within them might be considered as most helpful to other consumers. It is noted that consumers expressed a strong preference for positive emotions and information about a product in online reviews. Implication of the findings of the two studies for testimonials an advertising are considered.

  • 19. Internet safety and teens today.pdf.jpg
  • Article


  • Authors: Gray, Cheyenne (2011-06)

  • The article discusses the significance of educating the teenagers on Internet safety at school in the U. S. the author highlights a student-led Internet safety project to raise awareness and prepare students an how to use safety the social networks and search engines. Comments from students on the dangers that threaten the Internet and social networks are offered.

  • 18. Online options Require Right Fit.pdf.jpg
  • Article


  • Authors: Quillen, Ian (2011-08)

  • The article focuses on how E-learning( electronic learning) can benefit student who come from special or at-risk populations. Emphasis is placed upon the importance of recruiting researchers, educators and evaluators in the development of specialized programs. Research being done by the U. S. government and special agencies on the subject is also discussed.

  • 17.Technology's Role in Revol... and Political Oppression.pdf.jpg
  • Article


  • Authors: Morozov, Evgeny (2011-08)

  • The article explores the impact of internet on the government worldwide. It discusses a brief overview on cyber- utopianism, a naïve belief in the emancipatory nature of online communication that rests on a stubborn refusal to acknowledge its downside. It relates the importance of Internet in Middle Eastern democratic revolutions. It explains how Russian government handles or controls the Internet and civic activism. It suggests several roles of cyber-realists in handling the Internet.

  • 9. Creating a Public square in a challenging Media Age.pdf.jpg
  • Article


  • Authors: J. Ornstein, Norman; C. Fortier, John; Marsico, Jennifer (2011-06)

  • The authors examine the challenges the digital age presents for traditional media and an increating gap in access to these media and communications technologies. They lay out four major challenges and boost civic participation.

  • 14.Relationships, Community, ...n the New Virtual Society.pdf.jpg
  • Article


  • Authors: Brown, Arnold (2011)

  • The article focuses on the impact of online social media on relationships, community, and identity in the future. It offers an more people spend more of their social lives online and what they imply for organizations in the coming years. It discusses how the internet has reshaped social lives, enticing people into a virtual world where traditional interactions require new protocols. It cites some of the disadvantages and advantages of online social media and notes its influences to relationships, social ties, and family.INSET: THE