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Kinh tế và Thương mại (Economics and Trade) (22)

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Item 1 - 20 [/22]

  • 25.EDITOR'S NOTE.pdf.jpg
  • Article


  • Authors: Cosper, Amy C (2010-12)

  • An introduction to the journal is presented in which the editor discusses the effect economic conditions in 2010 will have on business, economic forecasting, and what trends will shape 2011

  • 22.LET EMERGING MARKET CUSTOMER BE YOUR TEACHERS.pdf.jpg
  • Article


  • Authors: Guillermo, D’Andrea; Gwen, Morrison (2010-12)

  • Sure, you‟ve crafted detailed marketing plans for your products in those fast-growing emerging economies, but do you know how consumers will respond in the store aisles? If you don‟t, you‟re vulnerable to competitors, particularly local ones, who know how emerging market shoppers think, what they need, what they crave, and how they buy

  • 19.THE CASE FOR BUSINESS IN DEVOLOPING ECONOMIES.pdf.jpg
  • Article


  • Authors: Bernstein, Ann (2011-01)

  • Companies operating in more competitive markets are now responsible for most of what can be described as world prosperity. This is especially true in the wealthiest countries, but is also increasingly the case in those parts of the world where wealth remains rare and recent. The business contribution to economic progress arises from the „combination of opportunities and pressures‟ that a competitive market economy generates. Ensuring that markets are really competitive and that new and small companies can enter them easily are key components of maximizing the benefits of market economies

  • 10 .EDITORIAL INTRODUCTION.pdf.jpg
  • Article


  • Authors: Scott, Daniel; Becken, Susanne (2010-04)

  • This introductory paper discusses tourism’s role in relation to climate change mitigation and adaptation, at a time when climate change is at the forefront of many political discussions. The development of tourism research in response to climate change in the past 25 years is outlined and limitations are identified. The paper also argues that while growing engagement with the challenge of climate change is evident across the tourism interests in the international climate negotiations in Copenhagen is noted and discussed. Questions are raised around the willingness and ability of both the tourism industry and tourists to significantly reduce global emissions. The papes brought togethe...

  • 25. An important lesson for business.pdf.jpg
  • Article


  • Authors: Ayala, Celia C. (2011-03)

  • Preparing tomorrow’s work force requires putting kids on the right path at the preschool stage. As Los Angeles slowly climbs out of a recession that has taken a heavy toll on businesses, it will only be natural that the demand for a well-educated, skilled and high-performing work force will gradually increase

  • 24. Public policy, humen instincts, and economic growth.pdf.jpg
  • Article


  • Authors: Wight, Jonathan B. (2011)

  • The article presents an analysis of the impact which human instincts and social behaviors can have on the success or failure of economic policies. The example is cited of Botswana and Zambia.

  • 23. Lisence global issues 2011 top 125 glabal licensors.pdf.jpg
  • Article


  • Authors: Newswire, PR (2011-05)

  • NEW YORK, May 18, 2011 /PRNewswire/ -- License! Global, the premier publication for brand extensions and retail intelligence, and the official publication for Licensing International Expo, the Wo rld’s brand and Property Marketplace, today ann ounced its annual list of Top 125 Global Licensors. This exclusive list ranks and analyzes the world’s largest brands and licensing companies by total revenue of licensed products sold at retail.

  • 24. 5 Steps to Maximize Employee Performance and Morale.pdf.jpg
  • Article


  • Authors: Schumacher, Steve (2011-05)

  • Steve Schumacher is a management consultant, trainer and public speaker with more than 25 years of experience in numerous industries throughout North America, including aggregates operations. In this article, he introduces five easy steps that managers not only raise productivity of their employees, but also make them feel more included in the business and take morale to high levels.

  • 23. Running The World, After The Crash.pdf.jpg
  • Article


  • Authors: Samans, Richard; Schwab, Klaus; Brown, Mark Malloch (2011-01)

  • The article discusses the after-effects of the global financial crisis which began in 2008, focusing on the question of whether it has brought a halt to efforts at international economic cooperation. The expansion of the Group of Seven (G-7) countries to the Group of Twenty (G-20) is cited as a hopeful sign that the economic effects of globalization and the increased interdependency of nations would be addressed at the level of international diplomacy. However, meetings of these groups, and similar ones such as the World Bank and World Economic Forum, are said to have produced less than significant results.

  • 22. The Wall Street Business Model is Broken.pdf.jpg
  • Article


  • Authors: Blackman, Irving L. (2011-03)

  • In this article, the author explores the options that are safe for investing personal funds, individual retirement accounts and business enterprise's excess funds. It mentions that according to the author, the current business model of the U.S. stock exchange failed during the global financial crises. The author further discusses municipal bonds as an investment option.

  • 24. When you shouldn't Listen To Your Critics.pdf.jpg
  • Article


  • Authors: Simester, Duncan (2011-06)

  • The article discusses online customer feedback and the issues of how legitimate feedback is and how responsive to it a business should be. The author describes his experience trying to analyze the feedback from a website named Yelp which gives its users the opportunity to review and rate service businesses. The author's decision to use focus groups to meet the needs of his business' core market is briefly explained.

  • 22. The Value of social Dynami...ne Product Ratings Forums.pdf.jpg
  • Article


  • Authors: Moe, Wendy; Trusov, Michael (2011-06)

  • Research has shown that consumer online product ratings reflect both the customers' experience with the product and the influence of others' ratings. In this article, the authors measure the impact of social dynamics in the ratings environment on both subsequent rating behavior and product sales. First, they model the arrival of product ratings and separate the effects of social influences from the underlying (or baseline) ratings behavior. Second, the authors model product sales as a function of posted product ratings while decomposing ratings into a baseline rating, the contribution of social influence, and idiosyncratic error. This enables them to quantify the sales impact of obser...

  • 21. Before You Make that Big Decision.pdf.jpg
  • Article


  • Authors: Kahneman, Daniel; Lovallo, Dan; Sibony, Olivier (2011-06)

  • When an executive makes a big bet, he or she typically relies on the judgment of a team that has put together a proposal for a strategic course of action. After all, the team will have delved into the pros and cons much more deeply than the executive has time to do. The problem is, biases invariably creep into any team's reasoning-and often dangerously distort its thinking. A team that has fallen in love with its recommendation, for instance, may subconsciously dismiss evidence that contradicts its theories, give far too much weight to one piece of data, or make faulty comparisons to another business case. That's why, with important decisions, executives need to conduct a careful revi...

  • 20. What Makes a Team Smarter More Woment.pdf.jpg
  • Article


  • Authors: Wooley, Anita; Malone, Thomas (2011-06)

  • An interview with assistant professor Anita Woolley and professor Thomas Malone is presented. When asked about their research that suggests that the collective intelligence (CI) of groups increases with the more women it includes they said that group satisfaction, cohesion and motivation were not correlated with CI. They mention that there was a very weak positive correlation of individual intelligence levels and CI levels. They talk about the effect group size and technology has on group CI.

  • 19. Are You a collaborative Leader.pdf.jpg
  • Article


  • Authors: Ibarra, Herminia; Hansen, Morten (2011-07)

  • Social media and technologies have put connectivity on steroids and made collaboration more integral to business than ever. But without the right leadership, collaboration can go astray. Employees who try to collaborate on everything may wind up stuck in endless meetings, struggling to reach agreement. On the other side of the coin, executives who came of age during the heyday of "command and control" management can have trouble adjusting their style to fit the new realities. In their research on top-performing CEOs, Insead professors Ibarra and Hansen have examined what it takes to be a collaborative leader.They've found that it requires connecting people and ideas outside an organiz...

  • 14. Why some cities are Growing and others Shrinking.pdf.jpg
  • Article


  • Authors: Stansel, Dean (2011)

  • The article analyzes the relationship between economic growth and personal income tax in the 100 largest metropolitan areas in the U.S, since 1980. The author argues that high spending and tax rates in cities such as Detroit, Michigan, Milwaukee, Wisconsin, and Syracuse, New York, impede economic development. He asserts that high-growth areas such as Dallad, Texas, Tampa, Florida, and Austin, Texas, are models that should be emulated. According to the author, the data reveal that economic prosperity and the growth of urban areas will escalate as tax burdens are low as compared to nearby metropolitan areas. The author emphasizes the importance of low tax rates and effective spending by...

  • 13. Don’t Hold Your Breath.pdf.jpg
  • Article


  • Authors: Rana; Forrohar (2011-06-20)

  • The article discusses the U.S. economy and economic recovery as of June 20, 2011. The factors contributing to a recession and slow economic growth are mentioned. Five myths related to economic policy are discussed including the topics of stimulus programs, double dip recession, unemployment, private sector’s role in job growth, labor mobility, and entrepreneurship. The idea that an industrial policy can create a command-and-control economy and cooperation between the public and private sectors is discussed.

  • 12. Ethical Breakdowns.pdf.jpg
  • Article


  • Authors: H. Bazeman, Max; E. Tenbrunsel, Ann (2011-04)

  • Cognitive biases can blind executives to their own or their employees’ unethical behavior. Why? The authors examine the factors contributing to unethical behavior in business. Examples of unethical behavior and remedies are also discussed.

  • 25.CUSTOMER INSIGHTS THAT MATTER.pdf.jpg

  • The authors offer opinions on marketing management. Research is said to indicate that consumers desire products and services that serve their needs, not products and services that are marketed as unique to achieve brand differentiation. It is argued that companies can best achieve consistent growth in profits by creating brands which are based on information from customers generated through the entire business process and not merely from marketing research, Customer trust is said to be the most important element of building brand equity.

  • 24.ONLINE SOCIAL INTERACTIONS.pdf.jpg
  • Article


  • Authors: Chen, Yubo; Wang, Qi; Xie, Jinhong (2011-04)

  • Consumers’ purchase decisions can be influenced by others’ opinions, or word of mouth (WOM) and/or others’ actions, or observational learning (OL).Although information technologies are creating increasing opportunities for firms to facilitate and manage these two types of social interaction , to date, researchers have encountered difficulty in disentangling their competing effects and have provided limited insights into how these two social infuences might differ from and interact with each other. Using a unique natural experimental setting resulting from information policy shifts at the online seller Amazon.com, the authors design three longitudinal, quasi- experimental field studies...