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Browsing by Author Reeves, Martin

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  • 22.ADAPTABILITY.pdf.jpg
  • Article


  • Authors: Reeves, Martin; Deimler, Mike (2011)

  • Traditional approaches to strategy assume that the world is relatively stable and predictable. But globalization, new teachnologies, and greater transparency have combined to upend the bussiness environment. In this period of risk and uncertainty, more and more managers are finding competitive advantage in organizational capabilities that foster rapid adaptation. instead of being really good at doing some particular thing, compainies must be really good at learing how to do new things. Those that thrive are quick to read and act on weak signals of change. They have worked out how to experiment rapidly and frequently not only with products and services but olso with business models, pr...